Take on Anything with Facebook Groups
CLIENT
Facebook App
ROLE
Art Director
INSIGHT
Young adults are always looking for new ways to develop personal growth.
IDEA
Highlight the communities within Facebook Groups that are eager to support newcomers and make it a little easier for others to take on anything.
TAKE ON ANYTHING WITH FACEBOOK GROUPS
​
Partnering with a variety of real Facebook Groups, we created a smattering of videos and interactive ads to give people a taste of all that they can accomplish. Each piece was an intriguing invitation to grow, emotionally or physically.
ART DIRECTION
​
This campaign exemplified a new design system that created consistency and recognition for the brand, yet allowed generous flexibility to reflect the diverse communities found in Facebook Groups. We utilized dynamic type treatments to bring personality to the branded font, Facebook sans. Our imagery was inspired by real people and situations with a touch of cinematic magic to represent the feeling of a growth moment.
360 VIDEOS
​
We created the ultimate drag queen dressing room to explore and took viewers into the middle of the action of a roller skating hangout. These experiences exemplified what it's like to gain advice, support, and inspiration from each group.
AR FILTER
​
We created an augmented reality face filter for people to take on their inner and outer beauty. We partnered with Matt Bernstein, an Instagram influencer, to inspire the design from his rainbow makeup looks. Our designs were influenced by the modern pride flag, the transgender flag, the lesbian flag, and the bisexual flag.
