about.instagram.com
CLIENT
ROLE
Art Director
INSIGHT
The masses are all familiar with Instagram, as a product.
IDEA
Design and curate a website that showcases Instagram the brand, not just a social platform.
DESIGN & CURATION
Instagram was shaped by the community. We sourced our images and videos from both Instagram Creators and everyday users to populate the site. We wanted to inspire new ways of connecting with the community and empower creation with all of the playful features of the platform.
CURATED IMAGE PAIRINGS
We created a series of layered image pairings that highlighted Instagram photography in the foreground and background. For successful layering, images needed to be varied in texture, color, and depth. Each pairing needed to pop the foreground image while maintaining visual interest.
WEBSITE DESIGN + CURATION
I was the treasure hunter searching for gems in the monolithic library of Instagram to curate the best and most diverse content that expressed community and playfulness. I approached each page with careful consideration of color, subject matter, and diversity.
AWARD
Webby Award Honoree for Best Homepage
and Best Use of Photography.
