Tour de Tandem
CLIENT
CLIF Bar & Co.
ROLE
Art Director
INSIGHT
CLIF bars were born on a bike.
IDEA
Launch CLIF Nut Butter Filled Bars on a tandem bike through National Parks, visually representing the product innovation of two energy sources (protein and carbs) coming together to fuel adventure.
INSTAGRAM INFLUENCERS
Two quirky photographers, Michael and Boone, and one red tandem bike embarked on a mission to explore the beauty of five National Parks. They shot a photo journal of inspiring landscape shots, tandem bike diptychs and product shots. Their trip visually inspired adventure and represented the new product benefit; two energy sources coming together into one tasty bar. @MichaelJSpear and @BooneRodriguez have a cult following of their own and posted their individual shots from the trip to drive back to @ClifBar.
They say the journey of 1000 memories begins with one bar. Or at least that’s what we like to say. @MichaelJSpear and @BooneRodriguez, two photographers/adventure seekers are coming together to capture the beauty of our national parks. On a tandem bike no less.
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They’ll be providing us with dual views of some of the most awe-inspiring adventure locations in the country, starting with @YosemiteNPS.
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This whole thing might be beyond nuts, but they’ve got the new CLIF Nut Butter Filled Bar to feed their adventure. We think they’re gonna need it.
Flavor line up for the tour: Coconut Almond Butter, Chocolate Peanut Butter, Peanut Butter, and Chocolate Hazelnut Butter.
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
It took the energy of a CLIF Nut Butter Filled Bar, plus a lot of sweat and a little luck to bring you this shot but it was well worth it. This is where the paved road ends and the adventure begins.
Photobomb courtesy of El Capitan.
Shots fueled by: Coconut Almond Butter and Chocolate Peanut Butter.
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Left Photo: @BooneRodriguez Right Photo: @MichaelJSpear
Check out their feeds for the full photos.
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
The wild and scenic rivers were so inviting that @MichaelJSpear decided to take a quick dip before the next leg of the trip. @BooneRodriguez was there to capture the moment. Thanks for the cool down and the cool sites @ YosemiteNPS.
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Shots fueled by: CLIF Nut Butter Filled flavors Peanut Butter and Chocolate
Hazelnut Butter.
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Left Photo: @BooneRodriguez Right Photo: @MichaelJSpear
Check out their feeds for more photos from their adventures.
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
YOSEMITE NATIONAL PARK
Just made it to @VisitSeKiParks and gearing up for a big day tomorrow with CLIF Nut Butter Filled Bar in tow. The sustained energy will come in handy no matter what the guys run into. Hopefully it won't be any squirrels.
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Flavor line up for this stop: Coconut Almond Butter, Chocolate Peanut Butter, Peanut Butter, and Chocolate Hazelnut Butter.
Photo cred: @boonerodriguez
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
They say it's hard to see the forest for the trees. Someone clearly forgot to tell that to our adventure seekers. They came together to capture this gorgeous view of these gentle giants from opposite directions and on separate terrains.
Energy for these shots provided by CLIF
Nut Butter Filled flavors: Peanut Butter and Coconut Almond Butter.
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Left Photo:@BooneRodriguez
Right Photo:@MichaelJSpear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
Saw some great sights at @VisitSeKiParks. Didn't see any squirrels but ran into this guy and knew it was time to hit the road.
Energy for these shots provided by CLIF
Nut Butter Filled flavors: Chocolate
Hazelnut Butter and Chocolate Peanut
Butter.
Left Photo: @MichaelJSpear
Right Photo: @BooneRodriguez
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
SEQUOIA NATIONAL PARK
Reading up on @Joshuatreenps and preparing for the adventure ahead. CLIF Nut Butter Filled Bar for energy, water for hydration and radio for communication. Bring on anything.
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Flavor line up for this stop: Coconut Almond Butter, Chocolate Peanut Butter, Peanut Butter, and Chocolate Hazelnut Butter.
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Photo cred: @BooneRodriguez
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
Trailblazin' and star gazin'. Day seamlessly eases into night as clear blue skies make room for heavenly bodies. The unobstructed view from @Johuatreenps is like no other place on Earth. S'mores anyone?
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Energy for these shots provided by CLIF
Nut Butter Filled flavors: Chocolate Peanut Butter and Chocolate Hazelnut Butter.
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Left Photo: @MichaelJSpear
Right Photo: @boonerodriguez
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
The sun's setting on our time at @Joshuatreenps but not before @MichaelJSpear and @BooneRodriguez collaborated to capture the two gorgeous ecosystems (the Mojave Desert and Colorado Flatlands) that naturally collaborate within the park.
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Energy for these shots provided by CLIF
Nut Butter Filled flavors: Coconut Almond Butter and Peanut Butter.
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Left Photo: @BooneRodriguez
Right Photo: @MichaelJSpear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
JOSHUA TREE NATIONAL PARK
Two more to go! Our adventure seekers are gearing up for @BryceCanyonnps for what could be the highlight of the trip. With the new CLIF Nut Butter Filled Bars energizing them, the adventure continues.
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Flavor line up for this stop: Chocolate Peanut Butter, Peanut Butter, Chocolate Hazelnut Butter and Coconut Almond Butter.
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Photo cred: @MichaelJSpear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
Between a rock and a hard place?
Actually, between two balancing rocks and a hoodoo. Immersed in the natural wonders of @BryceCanyonnps it's impossible not to notice the beauty of possibility and transformation in all of its splendor.
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Energy for these shots provided by:
Coconut Almond and Peanut Butter.
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Left Photo: @BooneRodriguez
Right Photo: @MichaelJSpear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
We heard a lot about the natural
'windows' that occur within the rock formations here. That inspired us to find our own window of opportunity to capture some great vertical shots within this 'cave without a roof.' Going into the last leg of the trip on a high note.
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Energy for these shots provided by:
Coconut Almond Butter and Peanut Butter.
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Left Photo: @MichaelJSpear
Right Photo: @BooneRodriguez
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
BRYCE CANYON NATIONAL PARK
Water bottle; check. Map; check.
Fuel for the adventure; check. Ready to finish the #ClifTourDeTandem strong and see what @Archesnps has to offer.
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Flavor line up for the final stop: Peanut Butter, Chocolate Hazelnut Butter, Coconut Almond Butter and Chocolate Peanut Butter.
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Photo cred: @MichaelJSpear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
The sun is starting to set on our trip, but that only means that we can capture this gorgeous 'Red Rock Wonderland' during moments like these.
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Energy for these shots provided by:
Coconut Almond and Chocolate Hazelnut
Butter.
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Left Photo: @BooneRodriguez
Right Photo: @MichaelJspear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
And it all comes full circle. Two of @Archesnps standout features, White Rim trail and the Double O arch coming together to give us a beautiful ending to a beautiful journey.
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But your journey doesn't have to end here. On this trip, our photographers charted their own path and made memories that will last a lifetime. Your path is out there waiting to be discovered. Grab a CLIF Nut Butter Filled Bar and let it #FeedYourAdventure, just like it did for @MichaelJspear and @BooneRodriguez.
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Energy for these shots provided by: Peanut Butter and Coconut Almond Butter
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Left Photo: @BooneRodriguez
Right Photo: @MichaelJspear
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#ClifTourDeTandem #NPS100 #BeyondNuts #FeedYourAdventure
ARCHES NATIONAL PARK
